168 Things

From brand to bland - why marketing gets turned to mud, and how to avoid it

August 17, 2020 Paul Kitcatt and Chalice Croke Season 1 Episode 13
168 Things
From brand to bland - why marketing gets turned to mud, and how to avoid it
Chapters
168 Things
From brand to bland - why marketing gets turned to mud, and how to avoid it
Aug 17, 2020 Season 1 Episode 13
Paul Kitcatt and Chalice Croke

When budgets are tight and times are hard, the temptation is to create safe marketing. Bland, samey nonsense. Pap. It all starts with a creative brief getting dumbed down, and then you're all on the road to hell, if hell had the fire and brimstone removed, and all the interesting, bad people, and was run by estate agents. You have to make a stand. 

Show Notes

When budgets are tight and times are hard, the temptation is to create safe marketing. Bland, samey nonsense. Pap. It all starts with a creative brief getting dumbed down, and then you're all on the road to hell, if hell had the fire and brimstone removed, and all the interesting, bad people, and was run by estate agents. You have to make a stand.