168 Things
A podcast series about creative thinking, creative business, and creative life. For people in creative marketing, or anyone who is creative for a living. We are Paul Kitcatt and Chalice Croke, and we've worked in creative marketing for years. This is some of what we've learnt - we hope it helps. We want to make everything better.
Episodes
34 episodes
No.1 in Sierra Leone - with Simon Robinson
Recently, and very briefly, 168 Things was the number one business podcast in Sierra Leone. In this episode, Paul Kitcatt interviews Simon Robinson, the famous creative director, about many things, but mainly about being creative and writing. I...
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Season 2
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Episode 31
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31:09
Pro Bono Mundi - a call to action
If your clients are fucking up the planet, what can you do?Find someone who’s unfucking the planet – in the exact opposite way to your clients – and give them your time pro bonoCall it karmic offsetting.The big brands have ...
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Season 2
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Episode 30
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17:26
Glad all over
Sporting analogies are popular in business - for obvious reasons. Winning and losing, teamwork, roles within the team, etc. can be useful ways to think about what we do. But I think there's something more important about sport, and its relevanc...
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Season 2
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Episode 29
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13:18
The journey to the rainbow - an interview with Tom Gattos
Tom Gattos, founder of the Rainbow Lottery, talks to me about his long and varied career in advertising. He's won awards all over the world, and worked on four continents. And he's still working, as you'll hear - but his great project now is th...
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Season 2
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Episode 28
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46:29
Creative upgrades, and the evocative power of a Fray Bentos pie - with Nobby Davies
After a short pause, we're back with a guest - Paul 'Nobby' Davies, a brilliant creative thinker, who's now a coach. We talk about how he got there, how to give yourself and your team a creative upgrade, and Nobby goes on to explain his concept...
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Season 2
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Episode 27
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45:51
What the xxxx have my xxxx got to do with this sales meeting?
Breaking through the glass ceiling with Chalice Croke - in this episode, I interview my business and podcast partner about the book she's writing. In it she will tell how she went from a council flat in Battersea all the way to the top in a mal...
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Season 2
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Episode 26
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23:30
'They're all humans' - with Vonnie Alexander
Vonnie Alexander was one of the four partners who founded Kitcatt Nohr Alexander Shaw - one of London's best known agencies, in its day. But what did she do next? Here, she talks about how everything she'd learnt and done in her agency career h...
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Season 2
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Episode 25
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33:18
The Oracle within you
Do you ever find it hard to make a decision? We all do sometimes. Here's a surprising but effective way to help you stop wondering what to do, cut through the ifs and buts, and make a choice. The episode includes Chalice talking about the metho...
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Season 2
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Episode 24
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22:07
Crisps blown up in the air, uncapping a fresh biro, and what writers owe to readers - with Lu Dixon
We said we'd do more about copywriting - and here's an interview with one of the best writers in the business, Lu Dixon. She tells us how she started out, who she learnt from, and why visiting a crisp factory was more than just an opportunity t...
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Season 2
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Episode 23
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41:32
How to be creative (even in a pandemic)
If you're creative - for business or pleasure - how do you stimulate your creativity? Especially now, when all our movements are so circumscribed. You need to find your inner Winnie the Pooh, and resist Rabbit. Do what Archimedes did, ...
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Season 2
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Episode 22
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15:06
A bonus episode - the brief we wrote for these podcasts - does it measure up?
This is a short bonus episode to follow the one about briefs. I found the brief I wrote for this podcast series, and here we have a look at it. The briefing format is unusual, but rather excellent. It was shown to me by Lu Dixon, a creative tit...
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Season 2
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Episode 21
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13:40
How to write a creative brief
If you have to write briefs for creative people to work from - or if you're a creative person, who gets briefed - you will know what a battleground it can be. Is a brief ever good enough? How much blood, sweat and tears goes into writing them? ...
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Season 2
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Episode 21
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34:02
How to grow a great client-agency relationship - with Angus Crowther
Winning a pitch is only the first step towards what will, you hope, become a wonderful relationship between client and agency. But have you ever analysed how to get there? How trust can grow, and be nurtured? What you all need to do to make it ...
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Season 2
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Episode 20
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34:39
The joy of a 'To Don't' list, and why you should have one
'Do you have any idea how ****ing busy I am?' Yes, because you have a ridiculously long 'to do' list, and it's crushing you. Not in a good way.You need an alternative - and here it is, together with the reason why you need to do one<...
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Season 2
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Episode 19
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12:54
How I got started in creative marketing, and who helped me
I started out in this business as a trainee copywriter, and it was thanks to an introduction from a remarkable woman called Fiona Ross. We're going to make podcasts specifically to help people who want to learn more about how to be a creative t...
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Season 2
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Episode 18
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20:20
Perfectionism - healthy and unhealthy
Everyone who works in marketing has met him - or her - the obsessive, tyrannical perfectionist who picks apart every idea, tells everyone they're rubbish and then burns the midnight oil reworking other people's efforts until they no longer rese...
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Season 1
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Episode 17
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28:48
Trailer - starting up and growing your business - an interview with Marc Nohr
The latest episode of 168 Things features an interview with Marc Nohr - here's a taster
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Season 1
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Episode 16
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1:27
What we learnt about starting up and growing a business - with Marc Nohr
In this episode, Paul Kitcatt interviews his former business partner, Marc Nohr. Together with Vonnie Alexander and Jeremy Shaw, they founded Kitcatt Nohr Alexander Shaw, one of London's most successful creative agencies. In this interview, we ...
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Season 1
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Episode 16
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49:35
Beyond the totalitarian brand - an interview with Lazar Dzamic
Lazar Dzamic is one of the leading strategic thinkers in digital marketing - or indeed, any kind of marketing. We worked together at Kitcatt Nohr Alexander Shaw; from there he went to Google; and now he's home in Serbia, for a while. He recentl...
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Season 1
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Episode 15
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50:04
What's your story?
Storytelling is all the rage, and has been for a few years now. But how can your brand compete with all the other stories out there? Netflix and Amazon have built vast empires from selling stories - and then there are all your competitors, vyin...
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Season 1
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Episode 14
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23:35
From brand to bland - why marketing gets turned to mud, and how to avoid it
When budgets are tight and times are hard, the temptation is to create safe marketing. Bland, samey nonsense. Pap. It all starts with a creative brief getting dumbed down, and then you're all on the road to hell, if hell had the fire and brimst...
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Season 1
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Episode 13
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10:31
Soothing Balm for the Creative Mind
Every creative person knows the feeling - you've presented your ideas, and now the client has some comments... and once you've heard them, all you want to do is run away. But don't - or at least, don't go too far. Find a place that can give you...
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Season 1
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Episode 12
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8:43
In praise of quiet: succeeding as an introvert, with Rob Steeles
In this episode, we interview Rob Steeles - a highly successful creative director who is also a self-confessed introvert. How has he done so well in an industry that favours more flamboyant, extroverted characters? Listen to find out, and learn...
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Season 1
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Episode 11
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23:37
Listening involves thinking
How to develop a superpower that will give you a major competitive advantage - listening and thinking about what you're hearing. You'll find out what your clients want, but can't quite manage to say. You'll stand out from the crowd, in a busine...
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Season 1
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Episode 10
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11:47
How to give bad news well
The post-lockdown world is upon us, and with it, a lot of job losses. The next few months are going to be difficult, to say the least. In this podcast, we're talking about how business leaders should tell their people bad news. It's never great...
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Season 1
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Episode 9
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15:30