168 Things
A podcast series about creative thinking, creative business, and creative life. For people in creative marketing, or anyone who is creative for a living. We are Paul Kitcatt and Chalice Croke, and we've worked in creative marketing for years. This is some of what we've learnt - we hope it helps. We want to make everything better.
168 Things
Listening involves thinking
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Paul Kitcatt and Chalice Croke
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Season 1
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Episode 10
How to develop a superpower that will give you a major competitive advantage - listening and thinking about what you're hearing. You'll find out what your clients want, but can't quite manage to say. You'll stand out from the crowd, in a business where everyone else spends the time they should be thinking about what they're listening to thinking instead about what they want to say.