 
  168 Things
        A podcast series about creative thinking, creative business, and creative life. For people in creative marketing, or anyone who is creative for a living. We are Paul Kitcatt and Chalice Croke, and we've worked in creative marketing for years. This is some of what we've learnt - we hope it helps. We want to make everything better.
      
      
    168 Things
Glad all over
        
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        Paul Kitcatt and Chalice Croke 
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          Season 2
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          Episode 29
      
      Sporting analogies are popular in business - for obvious reasons. Winning and losing, teamwork, roles within the team, etc. can be useful ways to think about what we do. But I think there's something more important about sport, and its relevance to creative business. In this episode I talk about why going to watch a fairly unsuccessful football team matters, and what that has to do with being creative.