168 Things

What's your story?

September 09, 2020 Paul Kitcatt and Chalice Croke Season 1 Episode 14
168 Things
What's your story?
Chapters
168 Things
What's your story?
Sep 09, 2020 Season 1 Episode 14
Paul Kitcatt and Chalice Croke

Storytelling is all the rage, and has been for a few years now. But how can your brand compete with all the other stories out there? Netflix and Amazon have built vast empires from selling stories - and then there are all your competitors, vying for people's attention. It's not enough to let your agency make up some nonsense and plaster it at great expense all over the media. You need to dig deeper to find a satisfying and interesting brand story. In this podcast, we talk about how. We look at story structure, brands with compelling stories, and how you can find yours. 


Show Notes

Storytelling is all the rage, and has been for a few years now. But how can your brand compete with all the other stories out there? Netflix and Amazon have built vast empires from selling stories - and then there are all your competitors, vying for people's attention. It's not enough to let your agency make up some nonsense and plaster it at great expense all over the media. You need to dig deeper to find a satisfying and interesting brand story. In this podcast, we talk about how. We look at story structure, brands with compelling stories, and how you can find yours.