168 Things

Crisps blown up in the air, uncapping a fresh biro, and what writers owe to readers - with Lu Dixon

March 29, 2021 Paul Kitcatt and Chalice Croke Season 2 Episode 23
168 Things
Crisps blown up in the air, uncapping a fresh biro, and what writers owe to readers - with Lu Dixon
Chapters
168 Things
Crisps blown up in the air, uncapping a fresh biro, and what writers owe to readers - with Lu Dixon
Mar 29, 2021 Season 2 Episode 23
Paul Kitcatt and Chalice Croke

We said we'd do more about copywriting - and here's an interview with one of the best writers in the business, Lu Dixon. She tells us how she started out, who she learnt from, and why visiting a crisp factory was more than just an opportunity to eat hot potato slices. An episode not just for writers, but for all who work with them and want to help get the best words out there. 

Show Notes

We said we'd do more about copywriting - and here's an interview with one of the best writers in the business, Lu Dixon. She tells us how she started out, who she learnt from, and why visiting a crisp factory was more than just an opportunity to eat hot potato slices. An episode not just for writers, but for all who work with them and want to help get the best words out there.