After a short pause, we're back with a guest - Paul 'Nobby' Davies, a brilliant creative thinker, who's now a coach. We talk about how he got there, how to give yourself and your team a creative upgrade, and Nobby goes on to explain his concept of 'hyper-observation'. Our conversation is illuminated by many anecdotes, all of which serve a purpose, even if it isn't immediately apparent. If you want to contact Nobby, he's on LinkedIn - Paul Nobby Davies - or you can find him via his website - do-be-do.net - or email him at nobbydavies@icloud.com